[LIFT Magazine]
Businesses in Cambodia have grown rapidly over the past few years.
Restaurants, hotels and shopping and entertainment centres all over
Phnom Penh have given the city a new, modern look. Kouch Sokly, 34, a
very successful businessman and managing director for CBM Corporation
Co, sees Cambodia as a country with a wealth of opportunities.
CBM, which operates fast food chains T&C Coffee World, Pizza World,
BB World, and the Khmer Food Village, has been bringing fast-food to
Cambodians since 2002.
Every day, Sokly oversees hundreds of
workers and tries to increase profits for his company and employees. To
ensure that CBM stays on top of the competition, he strives to come up
with new and creative ideas.
“To be a leader, I have to make the
right decisions. I decide what to do and what not to do in order to
direct the company in a brighter direction,” he said.
From the
early morning until the end of the day, Sokly remains very busy. Usually
he jumps straight from one meeting to the next, discussing and
consulting ways to develop his business for his various clients. “I
don’t feel that I am busy, and the most important thing is to manage
your schedule well, and get used to your daily routine,” he said.
Having
more than 10 years experience, Sokly has dealt with especially
difficult sectors. Financial management and plan drafting, HR skills,
and strong communication are all skills he has practiced to expand his
business. He is well rehearsed in all the techniques to inspire others
to work hard for him and his company.
Sokly mentioned that since
his business grows by the day, he can no longer supervise all sectors of
the company, so he has hired qualified and hard-working people to help
him. “Managing my employees is the most difficult work I face, and
selecting workers is a crucial process,” he added.
“Taking risk
is necessary for me to accomplish those things I desire,” he stressed.
He mentioned, however, that CBM has never taken a risk without serious
planning beforehand, and that proper market research is the key to his
business.
“I always try to do something uniquely, so that all my
businesses are attractive and well-known,” he said. Sokly mentioned his
affinity for communication and observation, for he is usually traveling
abroad to find new ideas to bring back to Cambodia and upgrade his
restaurant in a modern style.
“You will not be considered as a
successful person if you do not help others succeed,” Sokly stressed. He
added that even though he is busy with work everyday, he still manages
to volunteer at the Junior Chamber International to help Cambodia’s
youth and to share his knowledge and experiences so that they might
benefit.
It is therefore hard to believe that Sokly dropped out
of school at the tender age of seven. He explained, “I wanted to find my
own future and to do what I wanted, and that is why I decided to give
up my schooling at a young age.”
CBM will soon operate two
additional brands, one a Chinese fast food restaurant and the other a
bakery shop which will open around May or June of this year. Sokly
expects the new businesses to be as successful as his other four brands.
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