[PHNOM PENH POST]
Last Friday night saw the official launch party for Cambodia Fashion Week descend on the capital, and it bubbled over with glamour
and excitement for the main event.
The faux-seaside sands of St-Tropez Lounge played host to a crowd of
Cambodia’s best designers, successful business people and discerning
fashion types last Friday night, July 15, for the official launch of the
Kingdom’s first ever Fashion Week.
Teia Rogers, business
development manager for Star Events, the company which, in cooperation
with the Cambodia Fashion Council, orchestrated the glittering affair,
greeted the glamorous guests as they arrived, ensuring each had a glass
of bubbling Tattinger in hand as they entered the space.
Pretty
votive candles lined the red carpet which dissected the white sands of
the outside area, while images of supermodels flickered over the faces
of guests from an overhead screen.
Inside, a DJ spun popular
dance floor fillers from the likes of the Black Eyed Peas while smiling
waiters snaked their way through the buzzing crowd, offering up platters
of dainty canapés.
“The vibe we wanted to create was one of
exclusivity and decadence. From the canapés to the candles, we really
strove to build a complete picture of the events to come. The aim was to
say, ‘Look how far we went for a launch party, now imagine what we’re
going to pull off for Fashion Week’,” said Rogers.
Excitement is
definitely in the air as Cambodia’s first ever Fashion Week approaches.
The 10-day main event is set to kick off on October 27 with an
installation exhibition entitled the Art of Fashion. The following day
will see the official Fashion Week Opening Night take place and from
there, a slew of runway shows, designer meet and greets, film screenings
and, of course, more fabulous parties will follow.
“When I’m
talking about CFW, I‘m not talking about amateur shows and free beer;
I’m talking about established designers, international press and
champagne. It was important to communicate this [at the launch] so our
guests could know what to expect,” Rogers explained.
“Across the
board I received nothing but positive feedback, so now I know what
works. I also know how much champagne people drink, which is vital to
planning any event.”
While the venues for the runway shows are
being kept top secret, Rogers says each will be something completely
unexpected, aimed at impressing guests with what Cambodia has to offer
while simultaneously showcasing the designs to maximum effect.
“The
venues represent the diverse and interesting qualities of Cambodia and
enable participants to get snapshots of the Kingdom… I think we were
able to capture Cambodia – past, present and future – in our venue
selections,” she enthused.
But it’s not only the Kingdom’s inner
fashion circle that will be able to enjoy the fruits of the Fashion Week
labour. Thanks to a major sponsor of CFW, telecommunications company
Emaxx-Excell, much effort has been put into ensuring as many people as
possible get to catch an insight into the creativity that exists here.
The company will be ensuring professional international coverage of the
event as well as hosting a local CFW-dedicated channel.
“While
the events themselves are invitation only, we’ll be screening fashion
shows live on CFW TV in various locations, so there is an opportunity
for everyone to get in on it,” says Rogers. “We’ll also be hosting a
fashion exhibition for retailers and the general public. Even this event
has luxury attached to it – it’s champagne and canapés and shopping,
all in one location. Who could ask for anything more?”
Come Halloween, the CFC and Star Events team
are planning a large-sale masquerade ball which members of the general public will be able to purchase tickets to.
“Think
Eyes Wide Shut meets Phantom of the Opera,” says Rogers. “We’ve got
international acrobats and artists performing and a few other mystery
elements that will make this event incredibly memorable.”
Clearly,
Cambodia Fashion Week is going to be overflowing with elegance and
extravagance, and while it’ll undoubtedly be something 2011 is
remembered for, it’ll also serve to grow local fashion business in terms
of export, nurture the next generation of fashion industry
professionals and embed the country in a global market worth millions.
“We
fully believe that CFW will be a lasting event that continues for years
to come. The vision isn’t just for CFW 2011; we’re looking into the
future of this event and strategising ways to ensure its future success
in coming years,” says Rogers.
Sophy Ke, president of the
Cambodia Fashion Council, has no doubt this will be the case. “We are
looking forward to seeing all of the participating designers showcase
their designs on the runway. This is the first international fashion
show [in Cambodia] so it will create a fashion scene here and really put
us on the map.”
To keep updated on everything Cambodia Fashion Week, log on to www.cambodiafashionweek.com
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