[PHNOM PENH POST]
Many of the Kingdom’s authorised car dealers surpassed their sales
targets for 2011, with some also reporting difficulty in meeting demand
as natural disasters impacted supply chains.
RMA Asia Co, which
imports Ford Motor vehicles, last year exceeded its sales target of 400
units by 10 per cent, resulting in a 30 per cent year-on-year increase,
according to General Manager Seng Voeung.
“We noticed that after
we recovered from the global financial crisis, which forced people to
cut their expenses, they started to spend more on new modern goods like
new cars,” he said.
Toyota Cambodia also saw an increase in
demand, according to President Kong Nuon. However, the company was
unable to meet many customer orders because Japan’s earthquake and
tsunami in March and floods in Thailand late last year hit supply
chains.
As a result, Toyota Cambodia sold only 450 to 500 units
in 2011, far below its target of between 1,300 and 1,500 units, but a
small increase over 2010, he said.
Long Narith, managing director
of Narita Motorcare Cambodia, which imports the Nissan brand, noted a
15 per cent year-on-year increase in sales last year.
But Narita also was unable to meet demand as its factory in Thailand was impacted by the floods, he said.
Chinese
brand Great Wall Motor saw higher sales early in the year but a decline
in later months, although for a different reason: a change in loan
requirements by the country’s banks.
“The banks started requiring
collateral in July, and sales dropped since then,” Peang Mann, chairman
and CEO of Great Wall seller Worldwide Garage, said.
He estimated that Worldwide Garage sold about 70 per cent of its 2011 target, though he would not disclose exact figures.
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