[PHNOM PENH POST]
Korea's LG Electronics will partner with Cambodia mobile operator
Cellcard to expand its smartphone services, LG representative said
yesterday.
Customers who buy one of four LG smartphone models
will get a free Cellcard sim card with an internet service plan, LG’s
Cambodia representative Hor Hab said yesterday.
LG had about 10
per cent of Cambodia’s cell phone market last year, Hor Hab said, making
the electronics company number two in the Kingdom’s market after Nokia.
Samsung, which had the third largest market share last year, is also a competitor, he added.
About
30 per cent of cell phone sales in Cambodia are smartphones, Mobitel
Operations Manager Kay Lot said yesterday. Cellcard and Mobitel are
brands that operate under Royal Group’s CamGSM.
The partnership
with LG was a way of getting an edge on the smartphone market, which was
increasing rapidly in the Kingdom, Kay Lot said.
“The reason we did it is because smartphones are becoming increasingly more common in Cambodia,” he said.
Sim card giveaways are common in Cambodia.
The promotion has inflated the country’s subscriber figures, experts have said.
While
figures obtained by the Post claimed there were more than 13 million
mobile phone users in the country, analysts have pointed out that
slightly more than 7 million are active users. CamGSM is the second
biggest mobile provider by subscriber numbers, according to figures
obtained by the Post earlier this year.
The operator had 2.9
million users as of July, according to the data. Metfone, owned by
Vietnam’s Viettel, claimed more than 6 million users.
Uncertainty
surrounds the firm’s next move. After a buyout of the company by
Telekomunikasi Indonesia fell through in early October, CamGSM has
remained quiet on whether it was still on the market.
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