[PHNOM PENH POST]
Cambodian mobile operators added more than 1 million new subscribers
between May and July, with Smart Mobile seeing the largest percentage
increase for the period, according to Ministry of Posts and
Telecommunications figures obtained by the Post.
Smart grew 40
percent growth over the three months, according to the ministry data,
with subscribers climbing to 1.23 million from 880,000.
Smart chief executive officer Thomas Hundt attributed the jump to the operator’s network expansion and marketing.
“Our
[third-generation] network is growing quickly but much of the growth is
driven by a new [advertising] campaign,” he said yesterday, adding that
the Ministry of Posts and Telecommunications’ figures for Smart were
wrong.
Smart saw more than 55 percent growth between May and July and nearly 9 percent growth during August, he claimed.
Increased
marketing activity and more distribution accounted for the 19.5 percent
growth for Hello, CEO Simon Perkins said yesterday.
About
230,000 subscribers joined Hello between May and July, drawing the
operator’s total subscriber count to 1.41 million. Perkins called the
recent figures a sign of “steady, consistent growth”.
Metfone, a
subsidiary of Vietnam’s Viettel, added 460,000 subscribers for a gain of
8 percent during the three-month period. Metfone, by far the Kingdom’s
largest operator, claimed 6.2 million subscribers
in July, up from
5.74 million in May. Subscriber numbers for Cambodian telecoms, however,
are highly contested, with some experts putting actual figures at
little more than half of the Kingdom’s 13.43 million reported users.
Marc
Einstein, a Tokyo-based analyst at research and consultancy firm Frost
and Sullivan, said Cambodian mobile subscribers should reach 7.6 million
by the end of 2011, or 5.8 million fewer than reported in July.
About
35 percent of reported users are also predicted to be inactive in
developing Southeast Asian countries such as Cambodia and Vietnam, he
said.
The prospect of selling out to other telecoms leads some
operators to inflate their subscriber numbers, Einstein said. “The
operators in Cambodia are struggling right now,” he said. “There will
definitely be some more [mergers and acquisitions] in the Cambodian
market.”
Recent “all you can eat” phone plans, which give
subscribers unlimited on-network calls, drive competition in the market
but not subscriber growth, Einstein said. Mobile device pricing and SIM
card giveaways are some of the main drivers of subscriber growth, he
said.
Hello earlier this year launched an unlimited on-network
calling plan to criticism from competitors, who claimed the plan
violated ministry rules on minimum pricing. However, CEO Perkins said
the plans were no longer being offered as of August 31, and that his
company’s growth was not driven by those plans.
Hello was not
alone in launching an unlimited calling plan this year. Mfone, which
reportedly lost 120,000 subscribers between May and July, launched its
own unlimited voice plan last month. CEO Yap Wai Knee was not available
for comment yesterday.
Mobitel, qb and Excel reported no growth
in subscribers between May and July, according to ministry data. Beeline
lost 30,000 subscribers during the same period. Officials at other
Cambodian telecoms could not be reached for comment.
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