[PHNOM PENH POST]
MOBILE service provider Mfone has launched the Kingdom’s latest
unlimited calling plan, drawing criticism that it contravenes minimum
pricing rules introduced by the Ministry of Post and Telecommunications
in a 2009 prakas.
Mfone customers must top up in US$5 increments,
with $3 for unlimited on-network calls for a month, while the remaining
$2 applies to off-net calls, company employees at its headquarters on
Phnom Penh’s Monivong Boulevard told The Post yesterday.
The plan mirrors one introduced by rival provider Hello earlier this year, which had drawn criticism from industry players.
However,
Hello Chief Executive Officer Simon Perkins said yesterday the fact
that Mfone is now offering its own unlimited calling plan is “the best
form of flattery.”
“They’ve copied exactly what we’ve done,” he said, though he noted some of the pricing details were different.
Perkins
also pointed out that Hello offered more variety in its plans,
including unlimited calling per day for 20 cents and unlimited calling
between 10pm and 10am for $1.
The 20-cent plan has been
“extremely popular, and people drop in and out of them when it suits
their purposes,” he said. The overnight plan is largely “teenagers
talking to boyfriends and girlfriends all night.”
Mfone Chief
Marketing Officer Sombat Krairit did not return a request for comment by
The Post yesterday, though it is believed the firm’s unlimited plan has
not yet been widely advertised.
The plan attracted controversy
yesterday, with some industry insiders calling the move a violation of
the ministry’s 2009 pricing rules, which set a minimum price per minute
for on- and off-net calls.
“Mfone have elected to follow other
operators offering such deals who also contravene the regulations, and
this is having a detrimental impact on the whole industry, and
especially those operators trying to work within the bounds of MPTC’s
framework of rules overall,” said qb Chief Executive Officer Alan
Sinfield.
“Such actions are, in my opinion, desperate and
short-sighted and not at all welcome,” he said yesterday. Qb had halted
its so-called “all you can eat” plans when the minimum pricing prakas
was enacted, he added.
Sinfield said the MPTC should use its
powers to suspend certain operators’ licences if they refuse to abide by
established regulations.
“I sincerely hope that MPTC take such action for the benefit of the industry as a whole.”
Some
telecom officials last month said the increased usage as a result of
unlimited plans often hurts network capacity. Low tariffs also likely
translate into negative returns in the effort to attract customers,
despite the need for profitability in order to invest in new services
and coverage expansion.
Industry insiders requesting anonymity
said yesterday a number of the Kingdom’s operators are in talks with the
MPTC to find ways to enforce the pricing prakas. They said one such
discussion consisted of some operators blocking calls from the offending
companies. However, discussions are in preliminary stages and any
action would be strictly monitored by the MPTC, insiders said.
Minister of Post and Telecommunications So Khun declined to comment yesterday.
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