[MEDIA NEWSLINE]
Phnom Penh : Ogilvy & Mather Asia Pacific announced today the
appointment of Elaine Phoon to the role of managing director, Bates
Ogilvy Cambodia, effective June 1 2011. Elaine takes over from Marianne
Waller, who returns to her native Australia for several months to spend
time with her family and pursue other opportunities. Marianne was CEO of
Bates Ogilvy for three and a half years.
Prior to this
appointment, Elaine was regional business director, MRM Worldwide.
Elaine began her career in Singapore, working for agencies OgilvyOne,
Wunderman, Profero and TBWA across a broad range of clients, which
include: AMEX, SAP, CISCO, Microsoft, Daimler-Chrysler, Qatar Airlines
and Johnson & Johnson.
On Elaine’s appointment John Goodman,
Southeast Asia President of Ogilvy & Mather said: "As the only
international network with a Cambodian office, we are very proud of the
success of our operation in Phnom Penh. Marianne has done a great job of
developing the agency over the past few years. As she returns to her
homeland we are pleased to welcome Elaine Phoon back to the Ogilvy
family. Elaine will strengthen the strategic offering of the office as
the market continues to evolve.”
Bates Ogilvy is the leading
strategic and creative agency in the country. “As marketing becomes
increasingly cluttered, ad hoc opportunism is being replaced by serious
clients who recognise the value of brand development with agency
partners, Elaine’s background of managing strategic direction for brands
will raise the bar in this area,” added John Goodman.
Elaine
will continue to develop and strengthen agency relationships with data
leading telco qb, Kingdom, the country’s first premium beer as well as
key NGO PSI partners and Unilever. With the economy now in full recovery
from the set backs of the global recession and with growth in key
sectors over the past months, the IMF have predicted the country’s
economic growth rate will expand by between 6 to 7 per cent in 2011.
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